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Burke & Burke’s Marketing Campaigns Nominated For Two ICSC Canadian Shopping Centre Awards!

July 21, 2015

We’re thrilled to announce that two of our recent creative campaigns for Crombie REIT’s Scotia Square complex have been nominated as Finalists for the International Council of Shopping Centre’s 2015 Canadian Shopping Centre Awards in the Marketing Category!

Our “Nice Bucket Challenge” campaign for Scotia Square, which raised funds and food donations for Feed Nova Scotia, is the only entry in the Cause-Related Marketing category to make it as a Finalist in its size class.

Our “Get Into the MIX” campaign, which introduced Scotia Square’s contemporary food court renovation, also nabbed a spot as the only Finalist nominated in its size class for the Grand Opening, Expansion & Renovation Category.

Burke & Burke have been the agency responsible for Crombie’s Halifax area retail and leasing support marketing programs since 2006. Our creative team have developed the brands, websites, advertising, and signage programs for Scotia Square and Park Lane and other Crombie REIT commercial properties.

The awards presentation will take place during ICSC’s 2015 Canadian Convention on Wednesday, October 7th at the Metro Toronto Convention Centre.

The ICSC Canadian Shopping Centre Awards Programme is designed to honour the industry’s brightest and best. The programme brings information and insight to the entire industry on what it takes to achieve high levels of accomplishment and success. Awards will be given for outstanding achievement in marketing and design/development of retail properties and retail store design.

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