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Burke & Burke

Case Study

Acme Works

Toronto, Ontario


Coworking is a growing movement to promote shared working environments for non-affiliated individuals or groups. Coworking isn’t just about the space, an office or a desk, it promotes a combination of community and core values. At the heart of coworking is the shared belief that productivity and creativity are enhanced by collaboration, and all members can all benefit from working in a shared space with other likeminded individuals.


Our client, a Toronto investment bank, planned to convert 8,000 sq. ft. of under-utilized commercial space into a contemporary coworking environment in the old Acme Textile Building in Toronto’s Queen West district. Coworking operations must resonate with the neighbourhood, as clients usually, come from the community nearby.


Burke & Burke was contracted to develop the new brand, online presence, and marketing strategy. Our first order of business was to develop the name: Acme Works. The resulting award-winning identity reflects the hip retro industrial character of the reclaimed workspace, and with a name like Acme, an anvil had to be incorporated in there somewhere. The coordinated entire program works seamlessly in an entire palette of industrial colours for its many applications which include online, print, advertising, exterior signage, and apparel.


The new facility and its identity are a huge hit with the twenty and thirty-something solo entrepreneurs in our target market. Thanks to robust SEO integration, Acme Works ranks as the number one facility found in organic search results for “coworking Toronto”.

Acme Works has exceeded all expectations, reaching beyond its original coworking mandate to serve as an incubator for startups, an event space, and a heavily-booked meeting space.

ACME Works, Logo Design Toronto

What We Did:

  • Marketing Strategy
  • Naming
  • Logo Design & Tagline
  • Headlines and Content Writing
  • Website Design & Programming
  • SEO Strategy & Integration
  • Print Collateral
  • Advertising
  • Signage
  • Interior Finishes & Wayfinding
  • Social Media

“From my perspective Burke & Burke was a partner from the beginning and they truly helped to build the brand from the ground up. Most importantly for me, their thinking was fresh. The breadth of experience they brought to the table resulted in a unique brand for Acme.”

- Christine Andrews, Owner, Acme Works
ACME Works visual identity design

The Acme Works logo allows flexibility for various colour applications within the brand platform.

Canadian Regional Design Awards
WINNER Logo Category 2014

Award-Winning Responsive Website Design Visit

Canadian Regional Design Awards
FINALIST Web Design Category 2014

Website Homepage Slideshow

Editorial Coverage, Press Releases, Media Releases.

Managed editorial coverage is universally recognized as the best (and most cost-effective) form of promotion. Our Media Releases are carefully crafted to ensure they are seen as news (not promotion), and thus picked up by editors for publication.

Our media spin on the emergence of coworking as a solution for young Canadian entrepreneurs helped our client, Acme Works, to be the focus of a location video segment on the topic featured on CBC’s The National and CBC NewsWorld.

Free National Publicity: CBC Newsworld

“I have had many members comment that they reached out to me based on the look of my web site and communications – the Acme brand is truly differentiated from my competition but in a way that is relevant and meaningful for my target group. And the brand experience is consistent regardless of whether my target finds me on-line, through Social Media or through my advertising materials when they walk through the door, there is no disconnect.”

- Christine Andrews, Owner, Acme Works
Newspaper and Print Advertising

Newspaper Advertising

Direct Mail Advertising for Halifax and Toronto

Neighbourhood Mailer

Visual identity design and brand design

Anvil Icon

Stationary Design and Brand Design

Business Cards

Visual Identity and Brand Application
Wayfinding and Signage

Interior Finishes & Wayfinding



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