When we began our marketing practice, most of our tactics centred around the concept of getting a curated message out via traditional media – which included everything from phone books and newspapers to printed flyers and billboards. The concept relied on using outbound media effectively to get in front of our prospects.
Today, virtually everyone can find what they seek through a quick search on that amazing mobile device in their pockets. As marketers, most of our efforts are concerned with inbound strategies. First, our clients must be easily found by their prospects. Once found, the viewer must connect with what they see, with enough information to build trust, and react as we (and you) want them to do.
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