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Mobile-First Indexing: Is Your Company Website Ready?

May 14, 2018

Is your website ready for Google’s mobile-first indexing? If not, you could be missing out on both traffic and sales.

So, what exactly is mobile-first indexing? In short, mobile-first indexing means Google will predominantly use the mobile version of the content for indexing and ranking, rather than the desktop version of a page’s content.

It’s called “mobile-first” because it’s not a mobile-only index. For instance, if a site doesn’t have a mobile-friendly version, the desktop site can still be included in the index. However, the lack of a mobile-friendly experience could negatively impact the rankings of that site. Conversely, a site with a better mobile experience could potentially receive a rankings boost – even for searchers on a desktop.

HOW TO AVOID POTENTIAL RANKING ISSUES:

The first thing to know is that there’s no need to panic. According to Google, if your website is responsive or otherwise identical in its desktop and mobile versions, you may not have to do anything differently.

That said, even with a totally responsive site, you’ll want to ensure that mobile page speed and load time are prioritized, and that images and other dynamic elements are optimized correctly. Nothing contributes to a negative user experience like slow load times. According to Google, 53% of site visits are abandoned if an eCommerce mobile site takes more than three seconds to load. Furthermore, eight out of ten of those same users say they won’t return.

Don’t let a poor mobile-first experience stop you from ranking well. By immediately focusing on optimization for mobile, you’ll be able to rank better and give users a better experience.

To determine whether your current site rankings may be in jeopardy, Burke and Burke offers a free mobile page speed and load time audit. Email us: creative@burkedesign.ca to receive your free audit report.

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