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Burke & Burke

Signage & Wayfinding

Signage design can be one component of a comprehensive branding program, or a standalone project using an existing set of brand standards. While many marketing and design firms will add signage to their menu of services, few if any can match the decades of Burke & Burke’s track record of signage and wayfinding expertise.

Signage is not decor (although it can still be attractive), but rather an essential tool to identify, direct, and sometimes provide safety warnings to guide humans through the built environment in the most efficient way possible. In addition to being functional, a strong signage program must also support the brand it represents, and always take legibility and intuitive navigation into account. 

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