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Canadian Cultivated Mussels get a World-Class Refresh

March 17, 2025

The Burke & Burke team is proud to have played a part in the continued success of Prince Edward Island’s cultivated seafood pioneer, Mussel King.

In 2009, we worked with Mussel King to craft a retail brand and packaging line which helped to transform Mussel King from a commodity processor to a producer and wholesaler of value-added retail consumer and food service offerings.

Since that time, Mussel King has become an industry leader for consistent quality and reliability in some of the most discerning markets throughout the globe.

In 2021, we updated Mussel King’s brand to reflect their stature as an international success story with a well-earned reputation, and a proudly Canadian heritage.

Today, as the Mussel King team heads to SENA 2025 (Seafood Expo North America), we launch a completely refreshed Mussel King brand, which features a revamped website, and a suite of refreshed package designs featuring updated product photography.

 

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